Brand Protection: Aligning Business and Legal Concerns

Date: Thursday, April 23, 2015

Time: 1:00 - 2:15 p.m. ET

CLE credit is available for: Arizona, California, Colorado, Georgia, Illinois, Missouri, New Hampshire, New Jersey, New York, Pennsylvania, Vermont.

CLE credit is being sought for: Texas, Virginia, Washington.

CLE can be self-applied for in: Florida.

It may be one of your company's most valuable assets – a strong brand can mean everything to your company. But do you know what it takes to protect it?

Join Practical Law and Ladas & Parry LLP, with a special guest from Silicon Valley Bank, for a free 75-minute webinar that will address the strategies behind effective brand protection, including tips on how to keep your company's trademarks safe and how to help your business and legal teams work together to maximize brand value.

Attendees will learn:

  • Best practices for proper trademark use.
  • How to avoid weakening or even losing trademark rights.
  • What should be included in your company’s or client's brand identity standards.
  • Strategies for fostering collaboration between marketing and legal departments.
  • And more.

A short Q&A session will follow.

Matthew Asbell, Partner, Ladas & Parry LLP

Chester Te, Assistant General Counsel, Silicon Valley Bank

Uli Holubec, Senior Legal Editor, Practical Law Intellectual Property & Technology (Moderator)

Following the webinar, you will receive a link via e-mail to these Practical Law resources:

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Practical Law provides practical, up-to-date resources across all major practice areas to help lawyers in law firms and in-house legal departments get up to speed quickly, save time and protect the bottom line. Learn more at

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