Hot Topics in Advertising and Marketing on Social Media

Date: Recorded Wednesday, September 13, 2017


Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how can they best utilize those capabilities and avoid potential risks?

Join Practical Law for a free 75 minute webinar in which Gonzalo Mon, partner at Kelley Drye & Warren LLP, will discuss hot topics in using social media for advertising and marketing, hosted by Sharon Kohn, Senior Legal Editor, Practical Law Commercial Transactions.

Topics will include:

  • Basic advertising law principles
  • Employee engagement on social media
  • Providing incentives for consumer reviews
  • Best practices for dealing with influencers
  • Running promotions on social media
  • Real-time marketing
CLE credit is not available for on-demand webinars

Presenters:

Gonzalo Mon, Partner, Kelley Drye & Warren, LLP

Sharon Kohn, Senior Legal Editor, Practical Law Commercial Transactions (Host)


Practical Law provides practical, up-to-date resources across all major practice areas to help lawyers in law firms and in-house legal departments get up to speed quickly, save time and protect the bottom line.

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